Wine drinkers are gaining. Beer drinkers beware. I see it in my personal life with my family. It seems like more and more are starting to drink wine even at sporting events. I think it has to do with the fact one gets a choice. At one time, me, the wine drinker in the family had a choice of sodas or beers at events so I'd choose beer. But, now more and more I see the choice of wine. Now, I select what I want and just pick something.